Trade, key customer & stakeholder

The FMCG Sustainability Institute adopts a value-based model of Sustainability for FMCG businesses. To find out what your trading partners and other key stakeholders value, we ASK.

By asking your trading partners and stakeholders about their own key Sustainability issues, concerns and initiatives, as well as their broader business considerations, we are able to determine what constitutes ‘value’ to the people that matter most to your business.

By understanding how these groups define value, your business can then prioritise which initiatives will create the most value for you and your partners and stakeholders as well as environment, economy and society.

We suggest that trade and key stakeholder research is the initial stage of any Sustainability program.

Understanding and defining what value means in your specific business environment is a key part of establishing a differentiated Sustainability market position.

To talk further about trade, key customer and stakeholder research contact Lee McAllistair on enquiries@fmcg-sustain.com.au or +61 414 941 585.