Marketing Positioning Research

Once you have identified a potentially differentiated Sustainability market position using our Gap and Opportunity Identification process, we help you test it on the people that matter most to your business.

These people include your trading partners, suppliers, key customers, employees and other stakeholders.

Testing your Sustainability-based market position on these people helps you to determine what ‘tweaks’ need to occur prior to you going out to market more broadly.

Because Sustainability is a particularly scrutinized aspect of business practice, preparation is important to ensure you have a rock solid foundation prior to making your ‘big splash’.

Find out more about our Research services