Business & holistic case development

Developing your organisation-specific business and holistic case for Sustainability is an important step defining what value Sustainability will bring to your business.

Organisations need to justify financially potential strategic options when it comes to decisions to invest in sustainability. To meet this need, the FMCG Sustainability Institute has developed a process that your organisation can use to develop their unique business case for sustainability.

The approach combines commercial common sense with informed sustainability and FMCG know-how. It takes an organisation’s existing business model and key value drivers and interfaces that model and those drivers with probable and possible benefits that will accrue to the organisation if sustainability programs are introduced.

We developed this approach in response to the difficulty many organisations have in defining a business case for sustainability that aligned with their own existing value drivers. Most descriptions of the business case currently being adopted in the market place provide a set of ‘common’ benefits that accrue to organisations that adopt sustainability programs. Many organisations are finding it difficult to translate these generic benefits to their own business case in any systematic way that provides a rational case for either adopting – or alternatively not adopting – sustainability programs.

The FMCG Sustainability Institute has overcome these difficulties by developing its Sustainability Business Case process. This starts with the existing business model and then examines what might be enhanced if sustainability is introduced. The approach recognises that all organisations are different and all will need to work through their own individual circumstances to determine whether sustainability adds value for them or not.

To discuss your business and holistic case for Sustainability further, contact Lee McAllistair on enquiries@fmcg-sustain.com.au or +61 414 941 585.